Tag Archive: research

How to Find your Design Style

February 21, 2018

Establishing a design style will help you to gain clarity on what you want your brand visuals to look like. Your designer will bring your vision to life but it’s always helpful to have a few adjectives in mind that describe your design style. This will make a great jumping off point for your next design project!   Do Some Research + Gather Inspiration My favorite place to start gathering inspiration is Pinterest. It’s so simple to search for specific things or browse around their predefined categories. Start by creating a secret board for your brand and pin things that represent your business. You can also look for inspiration on Instagram, blogs, books, magazines, or simply just by going outside... View Article

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How to Create a Moodboard for Your Brand

January 24, 2018

I’m guessing that at some point in your life you’ve come across or created a vision board, inspiration board, or dream board. Maybe not for your business but probably for your personal life. A moodboard is essentially the same thing but for your brand identity. According to dictionary.com a moodboard is a board used by designers on which samples of various colors and textures are mounted to help in deciding which elements complement each other. Your moodboard should include things like photos, colors, textures, patterns, typography, and other design elements that inspire you. That way you can really hone in on your design aesthetic to ensure that your brand is moving in a direction that will resonate with your target... View Article

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