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5 Messaging Mistakes Health Pros Make That are Keeping Them From Consistent Income

February 20, 2019

Are you guilty of making any of these 5 common messaging mistakes on your health website? Writing persuasive copy that turns curious site visitors into paying clients can be a challenge. But it really doesn’t have to be like that. It should be easy for you to craft copy that converts. You don’t have to be a copywriting expert to craft quality content. You just need to have a good understanding of who your selling to, what they struggle with, and how you can help them. In this post, I’ll be covering the 5 messaging mistakes that I see health + wellness pros making. These things are keeping you from making a consistent income. In other words, you’re missing out... View Article

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How my Creative Strategy Session Works for my Health + Wellness Website Clients

February 6, 2019

Whether you’re DIYing your website or working with a designer, a strategy should play a foundational role in your website design process. Without a strategy, you’re simply throwing spaghetti at a wall and hoping that something will stick. Your prospects aren’t likely to take action and will leave your site quickly unless you have a plan in place. This is why each one of my client design projects begins with a Creative Strategy Session to kick off the project and start things on the right foot. Today I’m going to share with you exactly how that strategy session goes down. You’ll learn what happens on that Zoom call with me so that you know exactly what to expect when we work... View Article

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How to Authentically Grow Your Health and Fitness Business

January 16, 2019

Are you guilty of being inauthentic with your marketing? If so, it may be hurting your health + wellness businesses growth. Being inauthentic simply means that you’re not being 100% real with your audience. You’re likely trying to be perfect and are frequently comparing yourself to others. Which, unfortunately, means that the one thing that sets you apart, isn’t shining through. And that one special thing is you. That sounded pretty cheesy, but it’s really true. You are your brand. So, you need to show up as yourself. Today I’m going to share how to authentically grow your health + fitness business. These marketing tips will help you genuinely connect with your ideal client. So, let’s get to it! Niche... View Article

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5 Questions You Should Answer Before Designing Your Health Website

January 2, 2019

As a health + wellness pro I know you have a ton on your plate. And, If you’re going at this whole running a business thing alone its difficult to know if you’re doing things in the right order. This may surprise you but when it comes to design, a website shouldn’t be the top priority. Your brand and business strategy should come first. Now, you can work on your brand and website design at the same time but, generally, branding will come first and then website design. I’m here for you if you need help with branding, strategy, and/or website design. Whether you’re considering working with a designer on your website or going the DIY route, you’ll want to... View Article

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Should You Use a Pre-Made Theme or Work With a Designer on Your Wellness Website?

December 19, 2018

Should you use a pre-made theme or work with a designer on your wellness website? I seriously get this question all the time. And, I completely understand why! There are so many gorgeous pre-made themes out there and talented website designers too. Many of my clients are a little unsure if they need a custom website or if they should save some money and DIY it with a pre-made WordPress theme. It can also be a little confusing when every designer has a different process to make sure that you find the right fit for a custom build. I think it’s important to see what’s out there and choose a designer that specializes in your niche. Although I can’t make... View Article

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