How to Craft a Striking Brand as a Wellness Entrepreneur
May 16, 2018
Creating a brand identity that stands out from the competition is hard work. But, I’ve got you! Today, I’m going to cover 5 of my favorite tips and tricks to help you, wellness entrepreneur, to craft a striking brand identity. These tips and tricks all boil down to establishing quality visuals and executing your brand values.
I’ll show you exactly how to improve your brand identity no matter what part of the wellness world you come from. Whether you’re a coach, nutrition expert, fitness enthusiast, or product based holistic business, I’ve got something for you.
And, make sure to read to the end because I have a got a freebie to keep your branding consistent. Let’s get started!
Develop + Execute Your Brand Values
You can think of your brand values as the personality behind the face of your brand. Both the personality and visuals need to work together to give people a consistent feeling about your business.
If potential clients or customers see that one or more aspects of your business aren’t lining up, then you haven’t successfully executed your brand values. This can lead to amazing prospects not getting the experience they expected or ultimately choosing to work with someone else.
So, how can you develop your own brand values? Start thinking about the overall feeling you want your audience to have when they interact with your brand. I find it helpful to write down a list of adjectives to describe this feeling. Then consider your own values. What’s important to you and how do you want to run your business? What sets your business apart from others in your space?
Now you just need to execute your brand values! This all comes down to consistency across the board. You wouldn’t want the design of your brand to look one way and then the way you talk to be completely different. These two things need to be in alignment across all platforms.
Stand out from the Crowd
You might think that because one person has seen growth from a method that you should do the exact same thing. But that thinking is a little misguided. You need to stand out from the crowd and create your own path. After all, nobody likes a copycat. This is especially true for your branding.
Go ahead and start by taking a look at your competition, just to see what’s out there. Do you see any common themes? What colors are they using? What kinds of fonts? Do they have any fun design elements in their logo or anywhere else on their website? What do you like and not like about these brands? What would your audience like and not like about these brands?
After you’ve done a little research, you’ll know what you resonate with and what you don’t. But remember when I asked if you saw any common themes, colors or fonts? Those are the things you want to avoid doing. Looking the same as everyone else might make you feel comfortable, but will ultimately lead to slower business growth. You’ll always be better off being a trailblazer and doing something a little different with your brand visuals.
Think beyond just a logo
A full brand identity is SO much more than simply a logo design. You cannot create a consistent visual brand online or in print without a full identity to work with. A logo is not enough. Alright, rant over!
Your brand identity should, of course, include a primary logo. But, it should also include several secondary logo iterations, which, give you options on how to represent your brand in different mediums. This could mean a different orientation of the logo, a stamp or icon by itself, or just the text or wordmark in your logo.
Your brand build-out can also include things likes custom patterns, iconography, illustrations, a unique color palette, font section, photography selection, and brand guidelines showing you exactly how to use everything correctly. These are the things that will make your brand stand out from all of those other boring business that only have a logo. That might sound a little harsh, but it’s so true.
Infuse Personality into the Brand
I think at this point, you probably understand why boring brands are the worst. They really don’t stand out and just blend in, unnoticed, by the people they’re trying to reach. They don’t have any personality to them and that’s the problem here. Please don’t make the mistake of being a brand!
Luckily you can avoid making this mistake by incorporating personality into your brand identity. One thing I want to get across here is that this doesn’t necessarily mean using your personality. Infusing your own personality makes sense if your brand is of the personal nature. But consider your target audience first. Do they line up with your own personality? If not, you need to infuse their personality into your brand.
Now that you know what personality to add, you can conduct research to make sure you’re attracting the right people with colors, type, and other design elements that they’ll actually resonate with. Or you can hire a professional designer to do the hard work for you. This will save you so much time and ensure that your brand is designed to reach the right people from the start. If you’re interested, you can learn more about my design services right here.
Consistency really is key. I’ve talked about the importance of consistency on my blog before, and I’ll definitely talk about it again. In fact, I have an entire post dedicated to creating a streamlined brand identity. So give that a read if you want more on this topic.
This is ultimately my #1 tip to having a successful brand identity. I’d hate for you to invest in a gorgeous brand identity and put lots of time into establishing your brand values only to fail at using those things consistently. What’s the point if you don’t execute the vision?
I’ll provide you with brand guidelines that show you exactly how to use your new design elements effectively. I also offer design partnerships, after our initial project is completed, so that I can continue to serve your business.
I love working with my clients to build their brand identity out, to ensure that the visuals are consistent across all platforms. This can include things like your website, social media graphics, opt-in freebies, print designs, packaging, and even Facebook ads. Everything should have a consistent look and feel to it. That way, if someone sees something from your brand they will instantly know that it’s’ yours and no ones else’s. Consistency gives you brand recognition.
So now you know how to craft a striking brand identity as a wellness entrepreneur. If you’re looking for a little more guidance on developing a consistent brand identity, then I’ve got just the thing for you! Grab your copy of the Streamlined Branding Checklist below to learn #allthethings you could possibly ever need to craft a consist brand. And remember, I’m here to help if you need me!