About the Episode

On the last episode of the Go-To Wellness Pro podcast, I covered 5 signs that your health biz needs a new niche. If you’ve ever felt like things just aren’t working in your business then I totally understand. In fact, I’ve been there myself. The problem may be your niche. If you haven’t already, make sure you listen to that episode!

On today’s episode, we’re talking all about your About Page! We’ve all heard that the About Page is one of the most viewed pages on your site. It’s also one of those pages that we all generally set up once and then forget about.

I challenge you to take a look at your About Page and see if it’s really up to date. While you’re there, see if you can incorporate the 5 ways to create a powerful about page as a health coach, that I’m covering on episode 16 of the Go-To Wellness Pro Podcast.

As a website designer, I’m always viewing websites, out there in the interwebs, for both best and worst practices. I’m here to tell you that writing a killer About Page, isn’t a challenge at all!

Sure, it takes a little time and effort. But, in my opinion, that time spent is well worth it. If written correctly, your About page will truly connect with your niche and turn interested prospects into buyers.

On episode 16: 5 ways to create a powerful about page as a health coach, we’ll cover how to…

• Take photos of yourself (or hire a photographer!) that connect and inspire
• Write copy on your about page that connects with your ideal client and converts them to buyers.
• Make your about page all about the reader, and less about you.
• Include a killer call to action that will get you the results you want from your about page.

This episode of the Go-To Wellness Pro Podcast is for every single health and wellness business owner out there. We all have about pages and generally speaking they could probably use a little tweaking. 

Hit play on episode 16: 5 ways to create a powerful about page as a health coach…

Links Mentioned

• Wellness Website Method
• About Page Checklist
• Let’s stay in touch on Instagram.

Watch the Simplify to Sell Website Workshop

I’ll show you how to streamline, connect with your niche, and earn more money from your website during this free on-demand website workshop for health and wellness professionals.

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