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How to Build a Health + Fitness Brand that Matters

March 27, 2019

Creating a health and fitness brand that matters means so much more than simply establishing your pretty logo and websites color scheme. From the kind of message you want to send to the world, to how you want to spend your day, all these things are establishing your brand and business. Unfortunately, I know a lot of entrepreneurs who’ve created businesses that just don’t feel right. They end up offering a product or service that doesn’t align with their big vision. This means they resent their clients, hate what they’re doing, and build a brand that doesn’t make a big impact. Remember, you’re in control of your business and what you offer. Building a wellness brand that matters comes down... View Article

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How the Design Process Works for a Health Experts Website

March 6, 2019

Have you ever wondered how the website design process works? Well, today I’m going to share with you how my tailor-made for health + wellness pros design process works.  But first, you may be wondering why health + wellness pros, Julie? Why out of all the niches have you chosen to work with health experts? Well, I’ve been into health + wellness since taking a nutrition class in college. I even considered becoming a registered dietitian…but I was kind of scared off my all the chemistry if I’m being honest. Throughout college, I continued to take all the nutrition and health classes that I could without declaring it as a major in school. After graduation, my love for health +... View Article

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5 Messaging Mistakes Health Pros Make That are Keeping Them From Consistent Income

February 20, 2019

Are you guilty of making any of these 5 common messaging mistakes on your health website? Writing persuasive copy that turns curious site visitors into paying clients can be a challenge. But it really doesn’t have to be like that. It should be easy for you to craft copy that converts. You don’t have to be a copywriting expert to craft quality content. You just need to have a good understanding of who your selling to, what they struggle with, and how you can help them. In this post, I’ll be covering the 5 messaging mistakes that I see health + wellness pros making. These things are keeping you from making a consistent income. In other words, you’re missing out... View Article

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How my Creative Strategy Session Works for my Health + Wellness Website Clients

February 6, 2019

Whether you’re DIYing your website or working with a designer, a strategy should play a foundational role in your website design process. Without a strategy, you’re simply throwing spaghetti at a wall and hoping that something will stick. Your prospects aren’t likely to take action and will leave your site quickly unless you have a plan in place. This is why each one of my client design projects begins with a Creative Strategy Session to kick off the project and start things on the right foot. Today I’m going to share with you exactly how that strategy session goes down. You’ll learn what happens on that Zoom call with me so that you know exactly what to expect when we work... View Article

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How to Authentically Grow Your Health and Fitness Business

January 16, 2019

Are you guilty of being inauthentic with your marketing? If so, it may be hurting your health + wellness businesses growth. Being inauthentic simply means that you’re not being 100% real with your audience. You’re likely trying to be perfect and are frequently comparing yourself to others. Which, unfortunately, means that the one thing that sets you apart, isn’t shining through. And that one special thing is you. That sounded pretty cheesy, but it’s really true. You are your brand. So, you need to show up as yourself. Today I’m going to share how to authentically grow your health + fitness business. These marketing tips will help you genuinely connect with your ideal client. So, let’s get to it! Niche... View Article

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