Tag Archive: branding

5 Questions You Should Answer Before Designing Your Health Website

January 2, 2019

As a health + wellness pro I know you have a ton on your plate. And, If you’re going at this whole running a business thing alone its difficult to know if you’re doing things in the right order. This may surprise you but when it comes to design, a website shouldn’t be the top priority. Your brand and business strategy should come first. Now, you can work on your brand and website design at the same time but, generally, branding will come first and then website design. I’m here for you if you need help with branding, strategy, and/or website design. Whether you’re considering working with a designer on your website or going the DIY route, you’ll want to... View Article

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How to Craft a Striking Brand as a Wellness Entrepreneur

May 16, 2018

Creating a brand identity that stands out from the competition is hard work. But, I’ve got you! Today, I’m going to cover 5 of my favorite tips and tricks to help you, wellness entrepreneur, to craft a striking brand identity. These tips and tricks all boil down to establishing quality visuals and executing your brand values. I’ll show you exactly how to improve your brand identity no matter what part of the wellness world you come from. Whether you’re a coach, nutrition expert, fitness enthusiast, or product based holistic business, I’ve got something for you. And, make sure to read to the end because I have a got a freebie to keep your branding consistent. Let’s get started!   Develop... View Article

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How to Create a Moodboard for Your Brand

January 24, 2018

I’m guessing that at some point in your life you’ve come across or created a vision board, inspiration board, or dream board. Maybe not for your business but probably for your personal life. A moodboard is essentially the same thing but for your brand identity. According to dictionary.com a moodboard is a board used by designers on which samples of various colors and textures are mounted to help in deciding which elements complement each other. Your moodboard should include things like photos, colors, textures, patterns, typography, and other design elements that inspire you. That way you can really hone in on your design aesthetic to ensure that your brand is moving in a direction that will resonate with your target... View Article

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Why You Should Invest in your Brand Identity

October 11, 2017

A brand identity is a visual representation of your business’s values. It needs to be consistent with your brand messaging and process to be truly effective. Not only that, but it should resonate with your target audience so that it helps to get clients and customers in the door. I think that a brand identity is one of the first things that you should invest in as a business owner. Why? Because many other biz decisions that you will make are based on the foundations laid out in your brand identity. Everything works cohesively together to represent your brand and business as a whole. Let’s put it this way if you don’t have a quality brand identity in place it... View Article

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