Tag Archive: brand identity

5 Questions You Should Answer Before Designing Your Health Website

January 2, 2019

As a health + wellness pro I know you have a ton on your plate. And, If you’re going at this whole running a business thing alone its difficult to know if you’re doing things in the right order. This may surprise you but when it comes to design, a website shouldn’t be the top priority. Your brand and business strategy should come first. Now, you can work on your brand and website design at the same time but, generally, branding will come first and then website design. I’m here for you if you need help with branding, strategy, and/or website design. Whether you’re considering working with a designer on your website or going the DIY route, you’ll want to... View Article

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3 Reasons Your Fitness Studio Needs a Website

June 27, 2018

Many fitness studios and personal trainers rely on word on word of mouth referrals and in-person relationship building to keep clients coming around. While this will always be an important part of your marketing plan, please don’t forget about your website. Today I’m sharing 3 ways that fitness studios will benefit from having an online presence. Your website will allow you to stand out from the competition, take advantage of new marketing tactics, and make it easier for your clients to buy from you. That’s a win-win-win in my book! Keep ready to learn the 3 reasons that your fitness studio needs a website.   Establish a Digital Storefront Think of your website as your businesses online storefront. It needs... View Article

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How to Attract Your Ideal Client by Sharing Your Story

May 30, 2018

As a designer, I’ve noticed that my clients who share more of their personality and story end up attracting more of the right people to their websites. This means that they waste less time talking to people that aren’t a good fit for their services. And, It means that the people that inquire are ready to buy and excited about the project overall. I love noticing this kind of trend because it means that I can help serve my clients even better by giving them ways to improve their messaging to attract the right people. As a designer, I’m more in charge of the visuals but totally understand the importance of how messaging and design come together to form a... View Article

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How to Craft a Striking Brand as a Wellness Entrepreneur

May 16, 2018

Creating a brand identity that stands out from the competition is hard work. But, I’ve got you! Today, I’m going to cover 5 of my favorite tips and tricks to help you, wellness entrepreneur, to craft a striking brand identity. These tips and tricks all boil down to establishing quality visuals and executing your brand values. I’ll show you exactly how to improve your brand identity no matter what part of the wellness world you come from. Whether you’re a coach, nutrition expert, fitness enthusiast, or product based holistic business, I’ve got something for you. And, make sure to read to the end because I have a got a freebie to keep your branding consistent. Let’s get started!   Develop... View Article

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How to Create a Moodboard for Your Brand

January 24, 2018

I’m guessing that at some point in your life you’ve come across or created a vision board, inspiration board, or dream board. Maybe not for your business but probably for your personal life. A moodboard is essentially the same thing but for your brand identity. According to dictionary.com a moodboard is a board used by designers on which samples of various colors and textures are mounted to help in deciding which elements complement each other. Your moodboard should include things like photos, colors, textures, patterns, typography, and other design elements that inspire you. That way you can really hone in on your design aesthetic to ensure that your brand is moving in a direction that will resonate with your target... View Article

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