This past year was filled with projects I’m incredibly proud of. 2025 was a year of expansion and refinement for Jules Design—one that brought meaningful changes to how I serve my clients and run my business.
I refined my signature brand and website design process to be more streamlined and strategic. That meant removing unnecessary fluff, creating stronger support materials, and focusing even more on quality results for my health and wellness clients.
Instead of prioritizing volume, I chose depth of relationships, supporting my clients and customers not only through brand launches and ShowIt website designs, but through long-term growth and clarity.
What I Worked On: My Favorite Health & Fitness Coaching Projects
I had the honor of working with 10 incredible brands & websites, each with its own unique look and feel. Every project was special, but a few favorites from this year include Ruth Wellness, Amanda Flow, and the Women’s Health Collective.
Some of my clients were launching brand-new health coaching or wellness businesses, while others were ready for a rebrand and website redesign to better reflect the vision they had for their growing business.
Across the board, clients were looking for:
- A brand and website they felt confident sharing
- Clear messaging that attracted their ideal client
- A strategic foundation that could grow with them
After launch, many experienced exciting wins such as increased website traffic and conversions, successful course and program launches, and having a cohesive brand system that allowed for consistency both online and offline.
Why I Love Working With Health Practitioners & Wellness Brands
Most of my clients are clinicians, health coaches, and wellness specialists—though this year I also designed for a local non-profit, an HR business, and a university. While I enjoy working across industries, I continue to focus primarily on the health and wellness space because I deeply understand it and feel inspired by the work my clients do.
When clients mention things like HIPAA compliance, secure patient portals, online booking systems, or client intake workflows, I get it…because I’ve helped countless wellness businesses set these systems up with ease.
I’m also personally passionate about living an active lifestyle, preparing nourishing meals for my family, and holistic self-care. Back in the 2010s, I even ran a green beauty blog focused on natural and eco-friendly living. All of this allows me to help clients create authentic, aligned brands and websites that convert, so they can build businesses that truly make an impact.
Ongoing Support Clients: Why This Work Matters
In addition to custom projects, I supported 4 ongoing brand support clients in 2025. I get to know their businesses inside and out and help them show up consistently each month with strategic design support.
This is one of the most rewarding offerings at Jules Design. Long-term collaboration allows me to fully support clients on the design, strategy, and marketing side, leading to better results through consistency, brand recognition, and sustainable growth.
By taking tasks off my clients’ plates—such as social media graphics, marketing emails, organic SEO updates, and program or membership setup—I’m able to support their businesses behind the scenes while they focus on serving their clients.
I Launched My ShowIt Website Template Shop
One of the biggest milestones of the year was launching my ShowIt website template shop 🎉
After years of working one-on-one with clients, I noticed a clear gap for business owners who weren’t quite ready for a custom website design. Often, these were early-stage health and wellness entrepreneurs who wanted to DIY their website or were still refining their niche or signature offer.
The solution was creating strategically designed ShowIt website templates specifically for the health and fitness industry, so business owners can have a professional, high-quality website no matter where they are in their journey.
Each template reflects everything I’ve learned through custom work and includes:
- Step-by-step ShowIt setup instructions
- Easy video tutorials for customization
- A website copy guide
- A marketing launch guide
I can’t wait to create even more ShowIt website templates in 2026! And, I’d love to know what type of business you think I should design for next.
Thank You & What’s Coming in 2026
Watching my clients grow after launch, and continuing to support them along the way, is truly the best part of what I do. Seeing clients confidently share their website and then experience real results from it is something I never take for granted.
Thank you endlessly to all of my amazing clients, this year and every year. 2025 wouldn’t have been the same without you!
I’m so excited for everything 2026 has in store, from new brand and website launches to additional ShowIt templates. I’ll be taking you along every step of the way.
If you’re ready for a brand and website that feels authentic and delivers real results, let’s do this! Learn more about the Wellness Website Method and fill out the inquiry form to get started.
