How the Design Process Works for a Health Experts Website
March 6, 2019
Have you ever wondered how the website design process works? Well, today I’m going to share with you how my tailor-made for health + wellness pros design process works.
But first, you may be wondering why health + wellness pros, Julie? Why out of all the niches have you chosen to work with health experts?
Well, I’ve been into health + wellness since taking a nutrition class in college. I even considered becoming a registered dietitian…but I was kind of scared off my all the chemistry if I’m being honest. Throughout college, I continued to take all the nutrition and health classes that I could without declaring it as a major in school.
After graduation, my love for health + wellness continued. This time, alongside my love for graphic design. Website design felt like the perfect mix of left-brained creativity and right-brained puzzle solving (aka coding) that I’d been looking for. I’ve been perfecting my skills ever since while working at design shops, freelancing, and finally owning my own business.
Now, I specialize in designing websites for health pros and holistic business owners because I want to see you and your business succeed. I love diving into your businesses and learning everything I can because I’m passionate about health + wellness myself.
This is why I created my signature 1-on-1 service offering, the Wellness Website Method. I help health + wellness pros, like you, build gorgeous websites, craft copy that converts, and become go-to experts in their field. All from one program with a focus on design.
Today I’m going to share with you how the process works so that you know what to expect. Ready to learn more about it? Keep reading…
First up, I want to learn more about your business and your goals. I’ll start by sending you a website questionnaire to get the details I need before our project even begins.
On our project start date, we’ll meet via Zoom for our Creative Strategy Session. On the call, we’ll go over the questionnaire, develop your website’s sitemap, create goals for your site, and cover all things strategy.
We’ll get an understanding of your big-picture goals so that your website is set-up to reach and support them. This means that visitors will stick around longer and take the actions you want them to take.
Oh, and I dive into this call and the importance of strategy in this blog post. So make sure you check that out if you want more details on this part of the process.
Copy that Converts
I’m just so excited about this part because I know that messaging is one of the biggest stumbling blocks during the design process.
You may be surprised to hear that so many people struggle with messaging, but it’s true. It can be a challenge to craft copy that turns curiosity to conversion.
And when I see something that’s a consistent problem, I like to fix it. Enter the Copy that Converts Workbook. I created this workbook so that my clients can get started on it as soon as our project begins and work on it whenever they please.
It walks you through creating copy for your website so that the process is organized and flows easily. The goal with messaging is to connect with your ideal client and convert them to either an email subscriber or a buyer. And that’s exactly what we do with the workbook!
I cover copy creation for all the important pages on your website – home, about, and your services/sales pages. I even included a checklist of what should be included on each page and how to build an effective call to action statement.
Design + Development
Now that we have the strategy and messaging in place it’s time for my favorite part, design! I’ll create a beautiful and brilliant website design that works to attract your ideal client.
Your site will effortlessly bring in new prospects while also seamlessly representing your brand and business. It’s the perfect combination of beauty and brains.
I’ll show you how simple it is to maintain and edit your website during our training call together. After the call, you’ll feel totally in control of your website and know how to make changes with confidence.
Go-To Wellness Pro
This is the most unique part of my process and is perfect for health + wellness pros who want their new website to be visible.
You see, your website converts prospects to email subscribers or buyers. But, marketing and visibility are equally important to drive traffic to your website. The two parts work together, so it felt natural to combine them.
When we work together, you’ll gain exclusive access to my course to help you become a go-to wellness pro. Building awareness for your brand is key to growing your business and becoming known for what you do. I’ll teach you visibility and marketing strategies to drive traffic to your website so you can book out your schedule.
This 3-module course will teach you how to become a go-to expert for your niche. You’ll learn how to create compelling content, skyrocket your email list growth, and SEO best practices.
The course includes 3 video lessons and workbooks to go alongside each module. You’ll continue to have access during our time working together and afterward so you can complete this at your own pace.
I hope that this gives you a better idea of how the Wellness Website Method works. I developed it after years of working with service-based business owners, in particular, health + wellness pros.
I revamped the design process to be so much more than simple website design. My goal was to make the process all-inclusive.
I’d absolutely love to hear from you if you’re interested in working together!
Need a little more info? Head on over here to learn even more about the Wellness Website Method.
And, if you need some help establishing who you serve and how to attract them with your website then grab a copy of my Wellness Website Workbook below.
Grab Your Copy of the Wellness Website Workbook: