After years of working as a website designer, these are the top 5 mistakes you’re probably making on your health + fitness website. I see these mistakes time-after-time from my own clients (before we worked together, of course!) and also just around in the wellness industry.
I want to help you book more clients and grow a successful business that you’re confident in. Fixing these website design mistakes will help you to do just that!
As a health + fitness expert, you’re building a personal brand. People want to get to know you and seeing your smiling face is one of the best ways to instantly connect.
So if you don’t have at least one photo of yourself on your website, then get one up there!
At a minimum, make sure that you have a photo of yourself on your about page. Bonus points for adding your photo to your homepage and services page too. The more people can see you, the more they can connect with you.
When I say the “top section” on your homepage, I’m talking about the image, slider, or whatever appears right under your main menu. This is prime real estate and is the most important section on the page. So take advantage of it!
I’ve seen so many websites that have something along these lines “Welcome! I’m a health coach for creative business owners. Have a look around my website and learn more about my services here.”
I can tell you right now there is no need to welcome people to your website. Take that out of this top section and focus on what’s really important.
Attracting the right people to your service or offering.
What’s your number #1 goal for your business right now? That’s what should go here.
Let’s fix up the example above. The important part of that statement is that she’s a health coach for creative business owners. Let’s say that her #1 goal right now is to build her email list so that she can pitch her coaching services.
So, it would make more sense to place an opt-in to her email list in this top section on the website. She can reach her websites current goal by offering a freebie that will attract the right audience.
So, perhaps she could create a food prepping guide for busy creative business owners. Or, a course to establish a morning routine that sparks creativity and establishes healthy habits. Really, It can be anything that your audience will find helpful and that draws them to join your list.
If one of your main goals is to book clients (which is probably is…) then you need to make it really easy for them to do so.
I’ve seen so many websites that have “book me” or “contact me” buttons in muted colors. Or, that direct users to a simple contact form to reach out for more info. These are both big mistakes.
Try guiding traffic where you want them to go by adding a clear call to action to your services or booking page. Once someone is on your booking page, make it crystal clear with another call to action on where and how to book.
If you want a little more info on setting up successful call to actions, I go into a lot more detail about setting up systems and making it really easy to book you in my last post 3 Ways to Book More Clients. Make sure to check that out for more tools, tips, and tricks.
Bottom line: Make it easy for you and your clients to book you.
Creating fresh content will help to drive traffic to your website. So if you aren’t regularly creating it, how are new people finding you?
Although blogging is a very common way to create content, it isn’t the only way. And, doesn’t have to be the way you choose to do it. If writing isn’t your thing then try creating content any other way you’d like.
For instance, It could be Youtube videos or podcasts. Just make sure to post them on your website for all the SEO benefits!
If you’re more into doing Instagram stories/lives or Facebook lives then make sure to let people know about it. If you have a Facebook group, link to that on your site so people know that they can learn more about your expertise there.
Where can your audience connect with you? Make sure it’s easy for them to do that so they can stay in touch.
Busy main menus are such a pet peeve of mine. I truly cannot stand when they are disorganized or cluttered up because it’s such an easy fix that anyone can make.
Start by taking a look at all of the pages on your website and consider if they are all really necessary to have. If they aren’t, delete them.
Next, check your analytics. What pages do people visit most often? Where do they spend the most time? These are probably the pages you want to keep. If a page rarely gets seen but is still important, how can you re-organize your content so that it does get seen?
For instance, maybe nobody clicks on your “Testimonials” pages. But, you want to share your social proof so that more like-minded clients will want to work with you. That’s great!
Instead of having all of this content on one page try re-organizing it. Scatter a testimonial or two on each page of your website so that it will be seen. Or, add a slider to the homepage so that users can filter through all the testimonials at once.
So, are you guilty of making any of these 5 mistakes on your health + fitness website? If so, how can you take steps today to fix these mistakes?
And remember, these are common mistakes that many of my clients made before we worked together. So don’t feel bad about making them!
My clients and I worked through these problems, by restructuring and redesigning their sites which led to massive growth in their health + fitness businesses. I’m hoping that by avoiding these 5 common mistakes that you can book more of the clients that you really want to work with.
Need a little more help with your website? I’ve got you! Grab a copy of my Wellness Website Workbook to get clear on the strategy behind your business and site. It will help you convert website visitors into buyers.
I'll show you how to streamline, connect with your niche, and earn more money from your website.
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We are a Richmond Virginia based website design and brand identity design studio for dietitians, nutritionists, health coaches, fitness professionals and wellness entrepreneurs. We love working with brands that care.