3 Secrets to Booking more Clients on Your Health + Wellness Website
August 15, 2018
The strategy behind your website is just as important, if not more so than all those fancy design elements when it comes to booking clients. If it doesn’t work then it’s not doing its job as a sales force for your business.
The good news is that we can increase inquiries and sales by thinking through how your website functions. Making your website much more effective at actually booking clients.
Today I’m going to be sharing my top 3 secrets to booking more clients on your health and wellness website.
If you make these 3 changes you’re not only bound to see more growth in your business. But, you’ll also get inquiries from clients that are serious.
Ones that are ready to buy, excited to work with YOU, and are in love with the streamlined process that you set-up from the get-go.
Drive Traffic to Your Services/Sales Pages
Where are you driving traffic to right now and how does that align with your business goals? If one of your website goals is to book more clients then you should focus on driving traffic to areas on your site where people can book you.
Let me give you an example of how this could work in a real-life setting.
Say you’re a health coach who offers 3 one-on-one service packages. One is a 1-hour phone call, another is a 6-week coaching commitment, and the last one is a really intensive package where you work one-on-one for 3 months.
You have one services page and a separate sales page, that goes into all the details, for each of these services. That way a person knows right away if it’s the right fit for them. But now you need to drive traffic to these pages so that people actually see them and hopefully book you.
You can guide users around your site in a strategic way to get them to visit these pages.
On your homepage, a great place to link to your various service offerings is right under the main image near the top of the page. Include a brief description of these 3 offerings, how it will help them, and where they can click to learn more.
On relevant blog posts, make sure you link to services that your audience is interested in. For instance, if a blog post is going over how your service offering works then this is the perfect opportunity to guide traffic to your services or sales page for even more information.
Finally, guide traffic to these pages using your email list and social media. Share with your list or followers how your services would help them. What pain point are your services solving for them?
On social, you definitely don’t want to sell-sell-sell but it’s OK to occasionally remind people of what you do. In fact, I encourage it! People need to be reminded that you’re available to help them one-on-one.
Bottom line, if you don’t drive traffic to these pages then it’s unlikely that people will even see them. And, unfortunately, they won’t just magically reach out to you without understanding what you do and how you can help them.
Have an Awesome Call To Action
Ok, now you’ve got people where you want them to go. They are on your services/sales pages and are interested. Yay!
Now, make sure you include an awesome call to action to make it crystal clear what the next steps are. This will eliminate any confusion when booking you.
Here are a few of my favorite tips to write and design awesome CTA’s:
- Be clear and concise and use a larger font whenever possible. We want this to stand out on the page!
- For the button use a unique color that you haven’t used anywhere else on the page
- Start your CTA with a verb whenever possible
- A question can make an excellent CTA. But, it’s even better when you include an answer or a reassurance statement immediately after your question.
- Give someone one more reason that they should book you. Think, what’s in it for them?
- If you’re only offering this for a limited time, mention that. FOMO is real!
- Include your price or “starting at” price on the page. This will eliminate inquiries that aren’t serious about booking you at your current price. You’ve also eliminated that one final pricing mystery that may have prevented them from taking action.
Make it Easy for People to Book You
Alright, perfect! They clicked that button and are on their way to booking you.
Now, where does that button go?
I’ll start with what we don’t want. We don’t want that button to take them to your general contact page with a simple form that anyone could fill out.
After all, this is a potential client. We want them to feel special and make the process easy for everyone involved.
Here are my two favorite ways to handle inquiries or booking clients:
An Application or Inquiry form: This is a unique form that has more questions than a simple contact us form would. This is perfect if you need specific information to create a cost estimate or simply see if it’s a client you’d be interested in working with.
Ask questions here that help you to get a grasp of what your potential client is struggling with. That way you can recommend the perfect service offering for them.
After you’ve figured out what questions you want to include, you just need to create the form. If you use Dubsado (like me!) then you should definitely make things easier on yourself here and create the form inside Dubsado. That way, when someone fills it out, they will automatically be added into Dubsado as a lead so that you can send them a proposal and follow-up details.
Use the code “julesdesign” at checkout to get 20% off your first payment with Dubsado.
If you don’t use Dubsado or another CMS, no problem! Typefom is another alternative that makes the process super easy for both you and your potential client. Or, you can also create a longer contact form that is only for client inquiries.
Acuity works by allowing you to select when you’re available to chat with potential clients. Then, they can select a time that works best for them. This makes it so easy for potential clients to take that first steps to book you.
One other thing here. If you find consultation calls draining on unnecessary, then you don’t have to do them. You can also use Acuity Scheduling to book paid call automatically.
Let’s use that Health Coach example again. Say someone wants to book your 6-week coaching package. You can integrate Acuity Scheduling with your website so they can book their first call with you, submit their payment (or a deposit), and fill out a form so that you can gather more information for the call. All without needing to send emails back and forth or jump on a consultation call first.
The goal here is to streamline and automate to make the process as easy as possible for your clients and yourself. If you need some extra guidance on what to include on your entire website then I’ve made it easy for you.
Grab a copy of my Wellness Website Workbook below. It takes the guesswork out of what to include on your site to book more clients. That way, you can connect with your potential clients and start succeeding online.
Become a go-to wellness pro with my Wellness Website Workbook: