Tag Archive: streamline

How to Create a Streamlined Brand Identity

October 4, 2017

So many people think of branding as just a logo design. But, a brand identity really encompasses so much more than a simple logo. Keeping your brand consistent on all platforms and mediums makes your brand more memorable. A streamlined experience ensures that your audience will get to know and trust you. Here’s an example – You’re getting married and a friend of yours mentions that they know of a great florist that you should reach out too. You’re really excited about the recommendation and all of the praise that your friend has about the company. But, then you go to their website and see that it looks like it’s from the 90s. Their portfolio pictures are really small and... View Article

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3 Ways to Incorporate the Power of Simplicity into your Website

July 12, 2017

When creating custom websites for my clients, I always incorporate simplicity into my design process. If your website has too much content and a bunch of busy graphics it is bound to confuse the person viewing it. They either won’t know what to do first or will be so turned off by the site that they leave entirely. Not good. The good news is that streamlining your website is pretty easy to do and has a very powerful effect on the people viewing your site! Incorporating simplicity makes it so much easier for users to navigate your site and know exactly what they should do next.   Simplify Typography Using too many fonts on one website will surely confuse your... View Article

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