Health Coach Website Launch: Brand & Website Design for Ruth Wellness

I’m thrilled to share the recent launch of a brand identity and semi-custom website design for Ruth Wellness, a Functional Wellness Practitioner and Health Coach with a deeply holistic approach to healing. This project was a joy from start to finish! It was one of those special collaborations that just felt aligned from the very beginning.

Why Ruth, a Holistic Health Coach, Came to Jules Design

Ruth and her husband, Dipo, reached out because they were ready to elevate the Ruth Wellness brand with a look and feel that truly reflected their vision and values. As someone deeply rooted in functional wellness and holistic healing, Ruth needed a visual identity that communicated warmth, trust, and harmony, while also standing out in the health & wellness coaching space.

She had a clear mission but needed help bringing that mission to life visually and online. That’s where my signature process, The Wellness Website Method, came in.

The Process: Strategy to Launch for a Wellness Brand

We began with brand strategy, diving deep into Ruth’s core values, her unique approach to health coaching, messaging, and the emotional connection she wanted to create with her audience. From there, we moved into brand identity design, crafting a look that felt earthy, joyful, and rooted in care.

We leaned into a calming, yet vibrant, color palette inspired by nature with grounding typography. I designed an abstract floral mark representing both the elements that make up a healthy plant and the multi-dimensional healing Ruth offers. One of my favorite touches? The hand-drawn abstract plant shapes, which I turned into a custom textured pattern. This added depth and bold color to her website and brand collateral, perfectly balancing groundedness with vibrancy.

Once the brand identity was refined and complete, we shifted into a semi-custom website design using my Radiant Ruby website template as a foundation. I customized every page to reflect Ruth’s message, offerings, and client journey, ensuring her new website felt totally unique to her brand. You can see the full transformation over on Ruth’s Website. It doesn’t feel like a template at all, and has a fully custom look with a semi-custom price point!

And the best part? A semi-custom website like Ruth’s launches in just 2 weeks! It’s the perfect blend of custom meets speed. If you need to launch quickly, this may just be the best option for you, too.

Health Coach Website Design: A Collaboration Rooted in Trust

Working with Ruth and Dipo was such a fulfilling experience. Their clarity and openness made this project flow so seamlessly, it truly felt like a partnership. Together, we built a brand and website that feels radiant, harmonious, and deeply rooted in the care Ruth brings to her health coaching clients every day.

Ready for a brand and website that shines as brightly as Ruth Wellness?

Whether you’re starting from scratch or ready to elevate your current brand, I’d love to support you in creating something truly aligned. You can learn more about the Wellness Website Method here or get started by booking a free discovery call!