5 Elements for a Sales Page that Makes More Money for Your Coaching Business
July 18, 2018
Does setting up a sales page makes you feel like a cringe-worthy used car salesman? If it does, I’m here to tell you that it doesn’t have to be like this.
Feeling salesy comes down to your mindset about the things you’re selling. Ask yourself, does your audience really need this service, course or offering? Will they find the service or content valuable? If the answer is yes then that salesy feeling you have is false. It’s just your mind trying to keep you playing small.
So cast it aside and get ready to skyrocket your sales and increase your coaching revenue. It doesn’t matter if you’re offering a group coaching program or a 1-on-1 service. Either way, a sales page is going to help sell your service or offering on autopilot.
In this post, I’m going to walk you through 5 elements to have on a sales page to make more money for your coaching business.
Show the Value
You only have a brief window when someone visits your sales page to capture their attention. The first thing you want to have on the page is a section showing the value of the thing you’re selling. If it’s the right fit for the reader, they’ll be hooked and want all the details!
So how do you show value? Get clear on who you’re service or offering helps and speak directly to their pain points. What are they struggling with? Remind the reader of these struggles and phrase it in a way that’s very relatable to them.
Then switch it up and talk about how they will feel after they work with you. What value will they get from the program? How will their life be different after the course? What will they learn from working 1-on-1 with you?
Think of this top area as a way to hook the reader into wanting to learn more. Or, allow them to realize it’s not a good fit and move on. The goal of a sales page isn’t to sell to everyone. It’s to sell to the people that really appreciate your offering and want your help. Thinking of it this way will help to prevent those slimy salesy feelings from ever popping up.
Overview of What’s Included
Now that you’ve hooked the reader you can go into more detail about what’s included. I love to do this by either using checkmark graphics or cute icons to bring in a nice visual design element. Next, place a brief summary of what’s included next to or under each graphic.
If it’s a course or group coaching program, walk them through what modules are included. What will they get when they join? Will they have access to a facebook group? Will group coaching calls be available? Or, maybe they will have 5 video lessons broken up into modules.
If it’s a service offering where the user is working 1-on-1 with you then you can use a similar tactic here. Walk the user through your process so that they can visualize what working with you will be like. How many calls are included? How long will you be coaching them? What deliverables can they expect from your service?
Give a brief overview of exactly what’s included. Emphasis on brief. Don’t go into soooo much detail that the person totally checks out and leaves the page. We definitely don’t want that.
Share Social Proof
Sharing testimonials from past clients or customers is the best way to prove the value of your offering. People are skeptical by nature. They know they’re on a sales page and that you’re trying to sell your offering to them.
Hopefully, they are reading all of your copy and realizing how powerful this could be. When you place testimonials in this section of the page, it will really solidify in their mind that this is the right fit for them. It will help them to realize this by seeing themselves through another person’s results. This is why results based testimonials are the best!
Ideally, your social proof will include someone sharing how your coaching program changed their life or health for the better. What was their situation like before? What is their life like now? If your testimonials answer those questions then they will be an effective final selling point.
Add a Call to Action in a Unique Color
The goal of the sales page is to turn that viewer into a buyer. Make the call to action to buy crystal clear so that they can’t possibly miss it on the page. The best way to do that is to use a unique color for the buy now button.
A bright color will work best here but anything unique will do. By a unique color, I mean one that you haven’t already used on the page.
I’d also recommend including the price of your program or offering. Even if it’s a one-on-one service. People love to know up-front what something will cost so that they don’t inquire about something they can’t afford.
If it’s necessary, you can include tiers of pricing or payment plan options on the sales page too. Or simply have a “Starting at” price point listed to give the reader a better sense of your pricing before they reach out for more information.
Make it Easy
Don’t complicate your sales page by feeling like you need it to be perfect. As a recovering perfectionist, I can tell you that this is a waste of time and will ultimately just prevent you from launching on time.
Bottom line, if the product, program or 1-on-1 coaching is something your tribe needs then you’ll have customers or clients…no matter what the page looks like.
Now don’t get me wrong, the steps I’ve outlined are important and will help to increase conversions. But don’t get too caught up in making things perfect to the point that you don’t launch.
Going right along with ditching perfection. Make things easy for the person viewing your site too. Having a clear call to action button to buy is the first step. But once someone clicks that, what will happen? Think about how you can make the sign-up process as painless as possible.
If it’s a 1-on-1 coaching call, then try using a tool like Acuity Scheduling so that your client can submit payment and book their call all in one place.
If there isn’t a call involved, then set-up a workflow in Dubsado so when a user fills out an inquiry form, they are automatically sent a welcome email and follow-up details.
If it’s a course or group coaching program then think about how you want the process to work. Consider using a third-party platform like ClickFunnels, Kajabi, or Teachable to make things really easy on you and the client.
For products, workshops, and anything where you simply deliver one item to a customer you can use one-off buy buttons and integrate with tools like SendOwl. Or work with a designer to create a custom sales page that you use over and over again.
Remember, make it easy on yourself and the person buying from you.
Now you know exactly how to make more money for your coaching business with a sales page. But, If you need some guidance on what to include on your the rest of your website…I’ve made it easy for you.
Grab a copy of my Effective Website Checklist below. It takes the guesswork out of what to include on your site to book more clients. That way, you can connect with your potential clients and start succeeding online.