Michele from Real Smart Health wanted a website that was practical, authentic and fun. Since she was just starting her business the focus was to appeal to her ideal client and educate website visitors. She wanted to increase client inquiries from busy women who need an accountability partner to help them achieve their health goals.

I crafted a design that played off of Michele’s bright and cheerful brand identity and built out her color palette to include some softener tones and neutrals. I hand-selected stock photography that solidified the connection with Michele’s ideal client. Each page of the website was built strategically to guide users to take an action. These strategies helped Michele to launch her business with confidence, grow her email list, and generate leads for her health coaching services.