Lily is a passion project that I’ve been working on in my spare time. I’m so happy with how it turned out!

Lily is an eco-friendly, green beauty brand, that focuses on discovering your beauty ritual so that you can practice regular self-care. They use sustainably sourced materials, ethical manufacturing, and are cruelty-free & vegan. My goal was to give the brand and website a unique look that would set them apart from other natural beauty companies.

I designed the brand identity to have a delicate, soft, flowing feeling to it. To really make this design stand out I created hand-drawn lilies, custom iconography, and selected a gorgeous italicized font. I also incorporated violet into the color palette, which, isn’t often seen in the green beauty world. It evokes feelings of elegance and femininity. Next, I built out the brand identity by designing the brand’s website, business collateral, and packaging.