Lily is a passion project that I’ve been working on in my spare time. I’m so happy with how it turned out!
Lily is an eco-friendly, green beauty brand, that focuses on discovering your beauty ritual so that you can practice regular self-care. They use sustainably sourced materials, ethical manufacturing, and are cruelty-free & vegan. My goal was to give the brand and website a unique look that would set them apart from other natural beauty companies.
I designed the brand identity to have a delicate, soft, flowing feeling to it. To really make this design stand out I created hand-drawn lilies, custom iconography, and selected a gorgeous italicized font. I also incorporated violet into the color palette, which, isn’t often seen in the green beauty world. It evokes feelings of elegance and femininity. Next, I built out the brand identity by designing the brand’s website, business collateral, and packaging.
I'll show you how to streamline, connect with your niche, and earn more money from your website.
Copyright 2022 - All Rights Reserved | Website made by Jules Design (of course!)
Terms & Conditions
We are a Richmond Virginia based website design and brand identity design studio for dietitians, nutritionists, health coaches, fitness professionals and wellness entrepreneurs. We love working with brands that care.
Custom Website Design
Go-To Wellness Pro Podcast