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Creating a Stunning Color Palette

November 16, 2016

COLOR THEORY Going back to the basics of color theory is a great place to start when putting together a color palette. If you’re new to design than I definitely recommend familiarizing yourself with the color wheel. If you start by creating color palettes using the following guidelines than it is likely that you will end up with an appealing color palette. The magic really happens though when you create a custom color palette, which doesn’t follow any predefined color schemes. Doing this gives your brand a completely unique look, that represents your true identity. Monochromatic Uses variations in lightness and saturation of a single color. Analogous Uses a color that is next to each other on the color wheel. Complimentary Uses colors that are... View Article

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