How to Create Blog Posts That Attract Your Ideal Audience

March 28, 2018

Content marketing has the potential to be an extremely successful strategy. Blogging regularly is the cornerstone of my marketing strategy and has had a big impact on my websites overall traffic. But, if you’re anything like me sometimes writing blog posts doesn’t come easily. It’s a very time-consuming process and definitely takes a lot of brainstorming and thought to create. I mean think about it. You have to brainstorm blog posts, write drafts, edit them, format and schedule them in WordPress, and create graphics to up their exposure. That’s a lot of work! Because blogging is such a time-consuming process, you need to make sure that you’re getting as much as you can from each blog post that you create. Don’t... View Article

10 Lessons Learned During My First Year as a Business Owner

March 14, 2018

I cannot believe that it’s been a full year since I left my graphic design job to become a self-employed boss lady. Although this journey has certainly not always been easy, I’m so grateful for the progress I’ve made thus far. Today, I thought it would be fun to share with you 10 things that I learned about my life and business from a year of self-employment. A little disclaimer, I technically have owned this business since 2011 but I took a hiatus and went back to full-time employment from 2014-2017. So, I guess this is more a “things I learned the 2nd time around…” sort of deal. But, that just didn’t make for a good title. Without further ado,... View Article