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10 Lessons Learned During My First Year as a Business Owner

March 14, 2018

I cannot believe that it’s been a full year since I left my graphic design job to become a self-employed boss lady. Although this journey has certainly not always been easy, I’m so grateful for the progress I’ve made thus far. Today, I thought it would be fun to share with you 10 things that I learned about my life and business from a year of self-employment. A little disclaimer, I technically have owned this business since 2011 but I took a hiatus and went back to full-time employment from 2014-2017. So, I guess this is more a “things I learned the 2nd time around…” sort of deal. But, that just didn’t make for a good title. Without further ado,... View Article

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Boost Your SEO Ranking Using ALT Text

February 28, 2018

You’ve probably heard of ALT text before and understand that it’s helpful for increasing your SEO ranking. It certainly does enhance SEO but this isn’t actually it’s the main purpose. ALT text was created to allow website visitors who are visually impaired and use a screen reader, to understand what the images on your website are trying to convey. This is why it’s so important to find a nice balance between making your website accessible and boosting your SEO. Just keep reading to learn how!   WHY ALT TEXT IS IMPORTANT ALT text provides information about the images on your website. This is super helpful for search engines because they cannot read text on images or understand what an image... View Article

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How to Find your Design Style

February 21, 2018

Establishing a design style will help you to gain clarity on what you want your brand visuals to look like. Your designer will bring your vision to life but it’s always helpful to have a few adjectives in mind that describe your design style. This will make a great jumping off point for your next design project!   Do Some Research + Gather Inspiration My favorite place to start gathering inspiration is Pinterest. It’s so simple to search for specific things or browse around their predefined categories. Start by creating a secret board for your brand and pin things that represent your business. You can also look for inspiration on Instagram, blogs, books, magazines, or simply just by going outside... View Article

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7 Habits to Become a Better Boss Lady

February 14, 2018

Experts say it takes about 21 days to develop a new habit. At first, you might find some of these suggestions a little challenging to stick with. Once your habits are formed it will become second nature and you’ll find that you have more free time and an organized work schedule. Developing good business habits is essential to running a business that is organized and efficient. Today I’m going to share 7 habits that I’ve incorporated into my business to become a better boss lady. I hope that they will help you too!   Make a Plan and Take Action Don’t make the mistake of taking things day by day. Instead, make a plan and stick to it. When you... View Article

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